You know the joke about the bank robber explaining why he robbed the bank and he says, "Well, that's where the money is"? Same concept. Not only that, but "Ninety percent of Houzz users are homeowners and they use Houzz to renovate and decorate their homes from start to finish." Whoa! Three million pros on Houzz? Sounds crowded. 3+ million "pros" (designers, architects, design/build firms, etc.).7+ million pictures of professionally designed home interiors and exteriors. According to Houzz Facts 2015, Houzz has… You'll find yourself getting lost in all the beautiful photos (yes, even if you're a veteran in the building/construction world). Seriously, go to the site and start poking around. Consumers can ask questions about a photo or email the pro directly.Consumers and pros can "talk" in comment sections of articles.Consumers can follow company profiles (and pros can follow other companies).Professionals can create their own free profile page and highlight their work and customer reviews.īest of all, consumers and pros can interact directly on Houzz: Houzz is also an online space for builders, architects, interior decorators, and anyone else involved in home design/home improvement. People go to the site to browse gorgeous photos, save pictures they love, read articles on various home improvement topics, discover neat ideas, learn about interesting products, and find the professional(s) of their dreams. Houzz, in essence, is a virtual dream world for consumers. Your PMG team is here to give you the 411 on Houzz for business. Do you work in the building/construction trades and keep hearing about Houzz? Perhaps your clients have been talking it up or colleagues keep telling you Houzz is where it's at.īut what, exactly, does that mean for you and your company? Is Houzz for consumers, professionals, or both? And if it is a place for pros, do you really need to add it to your marketing mix?
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